Friday, 13 July 2012

India's biggest traffic awareness campaign "[i follow]" started in Surat



Apart from crime, the city police believe that traffic is one of the biggest problems and all the denizens have to face it. "Surat is already known as a clean and green city and now police are trying to turn it into most traffic sensible city. To educate people about traffic rules and encourage them to follow the campaign has been designed in citizen-friendly manner," police said.
Campaign will focus on common rules related to helmet, no-parking zones, driving on wrong side, over speeding and traffic signal. Police believe that majority of the problems take place due to not following these simple rules.
Among the events are photography competition, painting contest for school students, cycle rally, marathon, concept designing for fine arts and engineering students, graffiti wall painting and short film making.



School students will offer wrist bands with message of 'I Follow' to traffic rule followers at important locations in the city. Street plays will also be staged by theatre groups of.
A song is being prepared with the theme 'I Follow' by poet Mukul Choksi and musician Mehul Surti. "We are working on reducing the traffic problems being created by auto-rickshaws. The plans will be introduced soon once it is ready to be launched," said Rakesh Asthana, city police commissioner.



Project “ i follow ” is a collective effort which was put on the table when Drashtikon – Surat Photography Artisans collaborated with Commissioner of Police and Surat Traffic Police earlier this year for celebrating “Traffic Awareness Week”.

“ i follow ” is the extended chapter of the same, where DRASHTIKON - Surat Photography Artisans, Traffic Educational Trust, active NGO known by Youngistan & Radio Mirchi 98.3 FM Surat, came together along with commissioner office and Surat traffic police, they united to produce similar and biggest ever effort to spread the flair of awareness among people of one of the fastest growing country of India.

i follow will be yearlong campaign with variety of activities such as photography competition, marathon, cyclothon, engineering/fine art/architectural related design solution and various exhibitions of the same subject.

So be a part of biggest ever awareness campaign ever held,
and make your city better for today, tomorrow and day after.

Join us, and say ( i follow )


for

Safety l Discipline l Awareness

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