Sonam Kapoor chosen as the face of India International Jewellery Week

The second edition of the India International Jewellery Week (IIJW) is going to be held from July 31 to Aug 4 and actress Sonam Kapoor has been chosen as the face of this event which is being organized by the Gem and Jewellery Export Promotion Council (GJEPC). Sonam will open the event by walking the ramp on the inaugural day.

“It’s not only an honor but a privilege to be the face of this magnanimous event. This aims at promoting Indian talent on a global platform. I’m glad that GJEPC has taken the initiative of placing India on the global arena of designer jewellery. I’m looking forward to seeing some exemplary talent at the IIJW this year,” an all elated Sonam said.

GJEPC chairman Rajiv Jain explained that Sonam Kapoor has been chosen as the brand ambassador of the event because she exudes the values of glamour, luxury yet rooted in Indian culture and offers perfect brand fit.

The event will be held at the Grand Hyatt and the key participants of this year’s edition include Gitanjali Gems, Anmol Jewellers, Amrapali Jewels Pvt. Ltd, Tanishq, Rosily Paul creations, Divya Ahuja and Kashi Jewellers among others.

Posted in: BOLLYWOOD, BUSINESS